Ligue 1 McDonald's is France's top football league. When the league crossed 15 million TikTok followers, they wanted a celebration spot that matched the moment.
RST produced the 3D character and visual work for the milestone video, credited on the post alongside the campaign team. The result ran on the league's own TikTok account.
The Campaign
The brief: celebrate a 15M follower milestone with something that felt like the league's energy: football, culture, and motion. RST handled the 3D character work and the visual effects that drive the video.
The spot ran on the official Ligue 1 TikTok account, crediting @Elias Effects and @Reality Shifting Tech in the caption, and pulled 1.9M plays on the platform.
The Build
The production paired real league energy with 3D character animation, built through RST's character and motion pipeline and tuned for vertical video.
