Characters
Elastigirl
Mr. Incredible
Deadpool
Barnacle Boy
Joy
Perry
FRAY World is a live entertainment production that blends performance, music, and interactive play, created by producer Kate Duhamel under the Candy Bomber banner.
The project spans a live show, TikTok AR filters, and an annual game jam that brings emerging creators together in London and online. RST built the site and produced digital work across the whole thing.
The Work
FRAY has been an ongoing RST collaboration since the beginning: TikTok AR filters for the @fray.show account, production footage work for the live events, and the FRAY World website itself.
The production side used an enterprise Wonder Dynamics setup to push the show's visuals, with the producer spinning the show off into multiple locations for 2025.
The Site
The FRAY World site is a dark, neon-lit single page with a nightlife and creative-tech energy: purple photography, magenta accents, gold CTAs, and a community-first voice.
It runs the full event funnel: hero and registration, kickoff details with time-zone pills, values and participation sections, judging and awards, partners, and social proof pulled from the live show's Instagram.
The Characters
For the show's large-screen visuals, RST built a roster of 3D characters through a Wonder Dynamics enterprise setup: rigged, textured, and ready for animation.
The character library spans the multiverse brand that anchors the show's digital presence: Elastigirl, Mr. Incredible, Deadpool, Barnacle Boy, and more, each delivered as a production-ready character package.
Ongoing Partnership
FRAY continues as a creative collaboration: new event cycles, filter work, and site updates ship as each edition of the show and jam comes around.
