369 Relations is an embedded cultural fluency partner based in Philadelphia, helping brands, founders, and creative organizations stay connected to real communities as they scale.
The company needed a website that matched the level of work they produce: cultural strategy, sonic direction, and community-led activations for clients like Adidas, Apple TV+, and Lyrical Lemonade. RST designed and built it.
The Challenge
369 Relations sits at the intersection of creative agency and cultural strategy. The site had to communicate credibility to brand partners while feeling rooted in the communities they work with: editorial, confident, and never corporate.
The Build
We built a monochrome, editorial site around oversized outlined typography and full-bleed photography: a grayscale hero with the wordmark cut across it, a sparse positioning statement, and a manifesto-style capabilities index covering cultural fluency, creative direction, and community-led activations.
The Recent Projects section walks through flagship work in large rounded cards: event production, music supervision, and brand activations, each with deliverables and the client's category.
Ongoing Partnership
369 Relations runs as an active RST client relationship, including partnership on client projects: RST builds and maintains websites for 369's clients, and the two teams route work to each other through an ongoing referral agreement.
