15 Years!

This year we celebrate 7,888,680 minutes in business!

New brand, new website, same us.

New brand, new website, same boring people.

New brand, new website, new news banner!
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Branding

Strategy Map Voice System Identity Kit Launch Assets Conversion Cues Brand Governance Founder Alignment

Branding

Strategy Map Voice System Identity Kit Launch Assets Conversion Cues Brand Governance Founder Alignment Strategy Map Voice System Identity Kit Launch Assets Conversion Cues Brand Governance Founder Alignment Strategy Map Voice System Identity Kit Launch Assets Conversion Cues Brand Governance Founder Alignment

We create original brands that connect with people.

Apiary Brand Web
Millwork Commons
Millwork Commons Brand Web
HudlTV Brand
Barnato
Barnato Brand Web
Meta Open Source Asset Library
Meta Open Source Asset Library Brand
Coneflower Creamery
Coneflower Creamery Brand Web
Walthill Public Schools
Walthill Public Schools Brand
Apiary Brand Web
Millwork Commons
Millwork Commons Brand Web
HudlTV Brand
Barnato
Barnato Brand Web
Meta Open Source Asset Library
Meta Open Source Asset Library Brand
Coneflower Creamery
Coneflower Creamery Brand Web
Walthill Public Schools
Walthill Public Schools Brand

Capabilities

Brand Strategy

  • We define who you are in the market and why buyers should trust you.
    • Competitor positioning and category conventions audited to find whitespace.
    • Customer and stakeholder interviews to understand how people already describe you.
    • Brand attributes and personality traits the whole team can reference.
    • Positioning and differentiation that explains why you win.
    • Purpose, mission, and vision statements that guide decisions.
    • Audience personas tied to real buying motivations.
    • Naming directions and shortlist options with clear rationale.
    • Launch narratives and rollout sequencing for teams and partners.

Brand Messaging

  • We write how your brand sounds everywhere it shows up.
    • Voice and tone principles your team can apply consistently.
    • Channel-specific guidance for web, social, sales, and support.
    • Key talking points backed by proof points and evidence.
    • Words to use and words to avoid so messaging stays on-brand.
    • Slogans, taglines, and campaign hooks for launch moments.
    • Headlines for websites, ads, and investor decks.
    • Elevator pitches and founder narratives for live conversations.
    • Sales scripts and email templates your team can adapt.

Logo & Brandmark

  • We design marks that work in every real-world context.
    • Primary logos and lockup variations for different layouts.
    • Secondary marks optimized for tight or small spaces.
    • Submarks and social avatars that stay recognizable at small sizes.
    • Wordmarks and typographic treatments for text-only use.
    • Icon marks and a favicon system for browsers and apps.
    • Clear-space and minimum-size rules so marks are never misused.
    • Color, monochrome, and reversed usage documented across backgrounds.
    • Production-ready files for print, digital, and partner use.

Visual Identity System

  • We build the visual language that makes your brand feel cohesive.
    • Primary and secondary color palettes with accessible combinations.
    • Typography hierarchy and font pairings for every surface.
    • Photography and art direction standards for campaigns and product.
    • Graphic shapes, patterns, and textures that extend the brand.
    • Custom iconography and pictograms for product and marketing.
    • Illustration style rules and where illustrations should appear.
    • Layout grids and spacing systems for designers and developers.
    • Visual identity guidelines in PDF and web formats.

Brand Assets

  • We produce the files teams need to launch and stay consistent.
    • Blog and editorial illustrations that match your visual system.
    • Product and retail packaging for physical touchpoints.
    • Sales and investor presentation decks with on-brand templates.
    • Environmental and event graphics for trade shows and offices.
    • Business cards, letterhead, and print kits for daily use.
    • Templated social posts and ad creative for repeatable campaigns.
    • UI components and design system assets for product teams.
    • Website and landing page design files ready for development.
    • Email signatures and internal templates for company-wide rollout.

Why

Your brand is how people recognize and remember you. We start with positioning, voice, and identity, not just a logo.

Strategy comes before pixels. We learn your market, your audience, and your goals, then build a system that speaks for you everywhere.

Brands fall apart without a system. We deliver guidelines, assets, and templates your team can actually use.

Every color, typeface, and layout rule is documented, so anyone can stay on brand without asking.

We've created a brand process that removes friction and allows us all to be successful.

A brand that only works on a website isn't a brand. We design systems that stretch from a business card to a billboard.

As you grow into new products, markets, or campaigns, the identity flexes without breaking.

We research before we design. Understanding your market and your audience first means fewer revisions and a sharper result.

Strategy, identity, and launch materials are planned together, so nothing gets redesigned halfway through.

When roadblocks come, we don't cut corners. We get creative. Whether that means a phased approach or a different technology solution, we maintain a high standard of design no matter what.

Process

Research & positioning

We learn how your business shows up today — in the market, in sales conversations, and in the minds of customers — before we touch a single visual.

  • Stakeholder & founder interviews
  • Category & competitor review
  • Audience segments & motivations
  • Positioning direction & narrative angles

Identity & expression

Strategy becomes something people can see, hear, and repeat. We build the visual and verbal system your team will actually use.

  • Logo & mark exploration
  • Color, typography & layout rules
  • Voice, tone & messaging framework
  • Photography & illustration direction

Launch & enablement

We hand off a brand that holds up in the wild — on the web, in decks, on packaging, and in the hands of every person on your team.

  • Asset library & template kit
  • Brand guidelines (web + print)
  • Sales, social & campaign starters
  • Rollout plan for internal adoption

“Thank you for your clever design and branding. You found a way to visually capture the essence of what we are all about! You Rock!!!”

Coneflower Creamery logo

Brian Langbehn
Coneflower Creamery

“The team was sharp, responsive, and easy to work with from kickoff through launch.”

Matcha.com logo

André Fasciola
Matcha.com

“Clear process, strong creative, and a site that finally feels like us.”

Soaring Wings Winery logo

Clara Antonia Vieira
Soaring Wings Winery

“Responsive, creative, strategic, detail-oriented, fresh thinking.”

University of Nebraska logo

Jackie Ostrowicki
University of Nebraska